FOR REAL ESTATE AGENTS

What could last year have looked like?

Start with your buyer-side production. Compare BDM and RELO income, then explore what reinvesting it in marketing could generate.

Your production & assumptions

Buyer-side closings last year

closings

Eligible financed buyers

Exclude cash buyers and loans that would not qualify. This is a hypothetical OakTree participation assumption.

Average mortgage loan amount

RELO pays 0.50% on up to $500,000 per eligible loan: maximum $2,500.

Average home sales price

Your buyer-side commission

Enter your negotiated rate. This example is not a standard or required commission.

REINVESTMENT SCENARIO

Income to reinvest

Percentage reinvested in marketing

How to estimate marketing cost

Start with Eric’s reported experience: $50 per lead and a 2–4% closing rate. Adjust these assumptions for your market and follow-up. Results are not guaranteed.

Cost per lead

Lead-to-close rate

Marketing cost per closed client

Calculated from lead cost ÷ closing percentage. Choose “My own cost” above to enter your actual acquisition cost.

How does this compare with a published benchmark?

Eric’s $50 leads and 2–4% closing range are the starting scenario above, based on his reported experience. They are not a national average or a guarantee of future results.

For separate context, LocaliQ’s 2026 U.S. search-ad report lists $157.59 per lead for residential real estate agents. Different channels and lead sources can produce different costs and closing rates.

LocaliQ source and methodology

BDM

Business development

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RELO

Licensed participation

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ONE ROUND OF REINVESTMENT

Turn program income into a marketing plan.

What the additional income means

Eligibility, limits, and calculation details

BDM: $500 for each eligible closed loan, capped at the first 10 eligible loans before licensing. The illustration assumes the participant starts with no prior BDM loans. A BDM performs required permitted services under the approved program; this is not payment solely for a referral.

RELO: 0.50% × the lesser of actual average loan amount or $500,000, for each eligible loan. Required mortgage licensing, sponsorship, services, disclosures, and state eligibility must be satisfied. Neither path guarantees that past transactions would have qualified.

Marketing budget = selected program income × reinvestment percentage. Additional expected closings = budget ÷ your cost per closed client. In lead-cost mode, cost per closed client = cost per lead ÷ (closing percentage / 100). The default 3% is the midpoint of Eric’s reported 2–4% range; it is not a promised result. Added real estate commission = expected closings × average sales price × entered commission percentage. The illustration uses averages, which may include fractional closings. No second round of mortgage income or marketing is assumed.

Incremental income after this marketing spend = selected program income − reinvestment budget + added real estate commission. Brokerage splits, other business expenses, and taxes are excluded. Past production and marketing spending do not guarantee future transactions.